A complete, customizable commerce platform built for modern garment wholesalers, distributors and retailers.
Matrix B2B ordering, party pricing, inventory and GST — plus AI-assisted ordering on WhatsApp so retailers can browse, check stock and place orders without endless chat.
One clean party record for sales, warehouse and accounts.
Sharma Garments
Monthly purchase₹3.8LLast order8 days agoOutstanding₹1.35LDue for reorderYes
47 retailers bought similar shirts — send catalog on WhatsApp
Feature 05
Real-time stock across products, sizes and locations
Variants, goods receipt, pick/pack, stock checks, low-stock alerts and valuation — built for garment SKUs.
Size / colour stock visibility
Pick, challan, packing list and dispatch
Goods receipt and supplier bills
Stock checks with approval workflow
Low-stock and dead-stock alerts
Warehouse and storefront share one stock truth.
Fast moving
124 SKUs
Slow moving
38 SKUs
Dead stock
₹3.8L
90+ days
₹6.2L
M sold 4.2× faster than XXL in last 90 days — reorder L & XL first.
Feature 06
Salesmen visit retailers with live stock and party rates
Field sales on mobile, counter orders at the desk, and every party tied to a salesperson — same matrix and pricing engine as your trade portal.
Field sales catalog with party-wise rates and stock checks
Manual / counter orders with barcode and quick add
Salesman assignment on parties; filter orders and collections
Share draft cart or quotation on WhatsApp before confirm
B2B quotes — retailer requests, you price, they convert to order
Follow-ups and collection queue scoped to each salesperson
Take ordering to the market — not only to your portal.
Field sales
Party: Sharma Garments · Ravi (sales)
RK-2041 · Black L×24 · ₹420
Stock check148 pcs available
Share draft on WhatsApp → confirm order
Feature 07 · WhatsApp growth
AI ordering, follow-ups & bulk campaigns
Ordering, collections and marketing — three separate layers on your WhatsApp number.
Sell on WhatsApp; automate the chase and the blast.
WhatsApp · Sharma Garments
New men's shirts — your rate ₹550
Black M×20, L×30 — order confirmed ✓
Outstanding: ₹1.35L · Pay link sent
AI-assisted ordering
Retailers browse catalog, check party-wise rates and stock, and place matrix orders in Hindi or English — confirmed lines land in admin.
Live catalog & party price lists in chat
Repeat orders and item-code lookup
Guided ordering into real wholesale orders
Automated follow-ups
Rule-based playbooks — not the AI chatbot. Set once; the system nudges parties on udhaar, quotes and dispatch without manual chasing.
Udhaar / credit payment reminder schedules
Order, invoice & dispatch status alerts
Salesman escalation on overdue accounts
Bulk campaigns & marketing
Reach your retailer list with new arrivals, catalog PDFs and festive offers — segmented broadcasts for wholesale SEO and repeat orders.
Bulk WhatsApp to party segments
New-arrival & catalog-drop campaigns
Meta-approved marketing templates
WhatsApp Cloud API and automation are included in your plan. Meta message charges and AI token usage are prepaid separately (typical ₹1,000–2,500/month for an active wholesaler).
Billing and compliance your CA expects — alongside the commerce and WhatsApp growth features above.
Billing, books & compliance
Party ledger, GST invoices and udhaar tracking — the backbone your CA and accounts team need.
Party ledger & outstanding balance
Per-party credit limits & udhaar ageing
GST tax invoice with HSN breakdown
Estimate, credit note & debit note
GSTR-1, GSTR-3B & e-way bill workflow
Marg / Tally export & integration options
Your brand
Your brand, logo & wholesale portal
Retailers and salesmen see your firm — not a generic software vendor. Your logo and business name on the trade portal, documents and WhatsApp catalog.
Branded B2B trade portal
Your shop name, logo and catalog — retailers log in to your wholesale store on mobile browser.
Branded invoices & catalog PDF
Tax invoices, estimates, packing lists and PDF catalog exports carry your logo and firm details.
Configured with you at onboarding
We set up your portal look, party rates and catalog layout on WhatsApp — custom domain available when you need it.
How it works
Go live in three steps
01
Kickoff & 50% advance
Create your account. We configure branded admin and customer store, wholesale settings and your catalog structure.
02
Customize & load data
Import products, parties and price lists. We train your team on matrix ordering, MOQ rules, godown and GST billing.
03
Go live — balance 50%
After testing and training, your trade portal goes live for retailers. Annual hosting renewal keeps updates and support running.
Marg / Tally
Don't replace your system. Evolve it.
Keep using Marg or Tally for accounting, and use ShopApna to digitize and grow the business. Start together. Add what you need. Gradually move to one connected system — built around your business.
More orders
Happier customers
Bigger business
MargTally
Marg / Tally
Your accounting and compliance engine
Accounting and ledgers
GST, e-invoice and e-way bill
Invoicing and financial reports
Purchase and sales accounting
Banking and reconciliation
Keep using what already works for your business.
ShopApna
Your digital commerce and growth engine
Branded B2B online store
Retailer self-service ordering
Size × colour matrix (garments)
Customer-wise pricing
Live stock visibility
WhatsApp ordering and automation
Customer and credit management
Reports and business insights
Give customers a modern, easy way to order.
Why use both?
Get more orders
Retailers order online, anytime, from anywhere.
Save time
Less manual order taking and fewer follow-ups.
Happier customers
A faster, clearer ordering experience.
Grow the business
Reach retailers beyond your local market.
1
Start alongside
Keep using Marg / Tally.
Continue accounting, GST and the workflows you already trust. Use ShopApna for the online store, products and orders.
2
Customize and integrate
Build what Marg / Tally does not cover.
Add the workflows, reports and features your trade needs. Import or sync products, customers, pricing and stock.
3
Move to one system
When your team is comfortable.
Shift more of the business to ShopApna over time. Keep improving it. Eventually run everything in one connected system — your way.
Real business results
Digitize wholesale trade and open the next stage of growth.
More orders
Happier customers
Less manual work
Fewer mistakes
Higher sales and profit
Pricing
Your business. Your brand. Your commerce system.
Everything you need to run your wholesale business — without a large upfront investment.
Same complete system either way. Typical go-live in 5–10 working days.
Launch offer
Founding wholesaler pricing
First 10 garment wholesalers — lock this rate when you sign up.
10 founding spotsValid until 31 December 2026
Your founding subscription stays at this price — even if we raise list rates later, you keep paying what you signed up for.
Strikethrough prices are regular list rates after the launch window.
RecommendedFlexible and easy to startLaunch price
₹3,999/ month
₹2,999/ month
+ ₹9,999₹4,999 one-time setup (monthly billing)
Pay yearly — setup waived (₹9,999 → ₹0)
Excl. 18% GST
The complete ShopApna system with your own branding, managed hosting, updates and ongoing support.
Complete wholesale commerce system
Your own branded store with logo and colours
All features included (no module charges)
Managed hosting, updates and backups
Technical support
Ideal for growing businesses
Your own branded store
Your brand. Your store. Your identity.
Your own logo, colours and business details
Branded B2B customer storefront
Customized admin panel
Your own business domain (included for the 1st year)
A professional look that is yours — not a generic ShopApna store
Managed and maintained for you
No server headache. We take care of everything.
Hosting and SSL
Backups
System updates and new features
Server maintenance
Ongoing technical support
No separate hosting or maintenance charge
Annual subscription
Setup waived
₹39,999/ year
₹29,999/ year
₹47,988 vs ₹35,988 at monthly launch rate — save about ₹5,989 on the year plus waived setup.
Setup fee waived (worth ₹9,999)
About 2 months free vs paying monthly
Setup and payment
Monthly plan — setup at start
One-time setup when you choose monthly billing (branding, configuration, product upload help and training).
Annual plan — setup waived
Pay for the year upfront and we do not charge a separate setup fee. You still get full onboarding and go-live support.
Built for how garment trade actually works in India
Readymade wholesaler
Surat · Delhi · Ludhiana
Matrix ordering, party pricing & GST invoices for daily market trade.
Brand distributor
Multi-city dealer network
Field sales app, credit control & warehouse pick/pack for growing teams.
Ethnic & kids wear
Seasonal catalog heavy
Fast catalog import, PDF sharing for salesmen & quote-to-order workflow.
Optional extras
Add-ons for your wholesale setup
WhatsApp automation and AI are included in wholesale plans — message usage is prepaid. Ask us to enable payment gateway, delivery, or native mobile apps.
Payment Gateway
Go live with Razorpay, Cashfree, UPI, cards, and wallets for secure online checkout.
Yes. ShopApna shows fast-moving and slow-moving SKUs, ageing inventory, size-wise sell-through and reorder suggestions — so you put money into stock that actually moves, not sizes that sit in the godown.
Book wholesale demo
See smart stock, matrix ordering & retailer CRM in a 15-minute demo
We show size × colour ordering, stock intelligence, retailer matching, WhatsApp sales, udhaar collections and godown workflow — in Hindi or English.
WhatsApp: +91 9871920908
After signup we confirm your plan on WhatsApp. Onboarding in 5–10 working days. Annual: 50% advance, 50% on go-live. Monthly: first month + setup before start.
